Then, Semrush will identify underperforming content. Connect Semrush to GA and GSC to pull in data for your content. Save time manually auditing your content. So instead, here’s a brief overview of some of the extra features we think you should know about: There are tons of other features and add-ons worth mentioning, but we don’t have time to cover them all in detail here. We’ve hardly even scratched the surface of what you can do on Semrush so far. Other Semrush features you should know about
Under the Top 10 Benchmarking tab, you’ll also be able to see how each of your website pages compared to the other pages ranking on Google for the target keyword in areas like readability, content length, referring domains, etc. Next to each suggestion, there’s a Why should I do this? dropdown button, which you can click to find out why it could help you rank.įor example, if Semrush suggests that you earn links from more sources, it’ll also tell you that this is because backlinks are one of the most important ranking factors, and the more you have, the higher chance you’ll have of ranking. In the Organic Research report, you’ll find a more detailed breakdown of organic search ranking data. But, it’s incredibly useful for prioritizing campaigns. Regardless of accuracy, I’d recommend that you avoid making any critical decisions based on this data since it’s only an estimation.
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And you definitely shouldn’t base any critical decisions such as website purchases on this data.īased on the other SEO software tools I’ve tested, it’s one of the most accurate out there. It’s a reasonably accurate estimation that can give you a rough idea of traffic numbers, but it’s definitely not an exact science. I tested it out by comparing estimates for my own website to real traffic data from Google Analytics, and it didn’t quite match up but it was fairly close. The Traffic Analytics tool offers estimations only.
Where the analyzed domain’s website traffic is coming from (e.g.What the analyzed domain’s top-performing pages are, and their traffic share.the percentage of visitors who click away after only viewing one page) The average number of pages each visitor views per session.How many visits the analyzed domain gets per month on different devices (desktop vs mobile).While the Domain Overview tool we just looked at only shows you total monthly search traffic estimates, the Traffic Analytics section provides a much deeper level of insight. For example, if you only want to see what keywords the domain is ranking for in the UK, just choose the UK from the selection tool at the top.Īnother thing we like about Semrush’s Domain Overview is the Keywords by Intent section of the report.
You can break the data down by country if you’re interested in analyzing local SEO performance. And if you’re analyzing a link-building opportunity, it lets you know whether the domain is authoritative enough to be worth your efforts.Īside from that, there are also plenty of other useful metrics displayed in the Domain Overview report, including:.If you’re analyzing your own domain, it lets you know how you’re performing.If you’re analyzing a competitor’s domain, it gives you an immediate indication of whether or not you stand a chance of competing with it in the SERPs.This grades the overall strength/quality of the website, which is useful for a number of reasons: At the top of the report, you’ll see the domain’s Authority Score, which is calculated based on its backlink profile.
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